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Overview

The module explores and critically appraises key concepts in health education, health promotion, and public health. Course content may include the following:

•Principles relating to health, health education, health promotion and public health policy and practice.

•Approaches to health education, health promotion and public health.

•Public involvement and empowerment.

•Public health surveillance.

•Social marketing and communication.

•Needs and processes of health needs assessment.

•Political and ethical issues relating to health education, health promotion, and public health.

•Sustainability and sustainable health.

Assessment Strategy

Excellent / A Grade: To achieve an ‘excellent pass’ on the module, students will be required to demonstrate a thorough and comprehensive understanding of health, public health and health promotion, the ability to conduct a health needs assessment, and the ability to critically analyse key topics in considerable depth. This will need to be supported by a comprehensive range of appropriate literature.

Good / B Grade: To achieve a ‘good pass’ on the module, students will be required to demonstrate a broad understanding health, public health and health promotion, the ability to conduct a health needs assessment, and the ability to explore and analyse key topics in depth. This will need to be supported by a good range of appropriate literature.

Threshold / C Grade: To achieve a 'pass’ on the module, students will be required to demonstrate reasonable knowledge and understanding of key topics related to health, public health and health promotion, the ability to conduct a health needs assessment, and to demonstrate some evidence of critical analysis. This will need to be supported by appropriate literature.

Learning Outcomes

• Critically evaluate the concept of empowerment, and understand the value of public involvement.

• Critically understand political and ethical issues relating to health education, health promotion, and public health.

• Demonstrate a critical understanding, knowledge and ability to conduct a health needs assessment in developing evidence-based health promotion and / or public health.

• Discuss and critically analyse the concepts of health, health education, health promotion and public health.

• Discuss and critically appraise local, national and international public health promotion strategies, programmes, health directives or health initiatives, with consideration of sustainability and sustainable development.

• Understand and critically analyse prominent theories and models of public health, health promotion and health education.